The new FINAL FANTASY XIV Online campaign is emblematic of WAR's commitment to being a go-to creative studio for gaming clients. “In driving more awareness to the game, which recently underwent a significant update to the FINAL FANTASY XIV Online new player experience, SQUARE ENIX put equal emphasis on welcoming new and lifelong players to try out the latest edition of the game.” ![]() “At its core, this campaign celebrates the social connections FINAL FANTASY XIV Online offers, especially as more and more people turn to gaming during quarantine,” adds WAR ECD/co-founder Brien Holman, who directed the spots. “We Are Royale was able to do just that through great visuals and levity of content.” “We needed a partner who could help us create a campaign that’s approachable and universal for our new expanded Free Trial program for FINAL FANTASY XIV Online,” says Ricardo Mireles, Square Enix executive creative director. ![]() ![]() Sharp-eyed FINAL FANTASY fans will also enjoy “easter eggs” planted throughout the spots as an homage to the legacy of the franchise. Behind the tagline, 'The Free Trial You’ve Always Wanted', the campaign humorously shows the value of FINAL FANTASY XIV Online’s free trial at the expense of what gyms, streaming services and loot boxes offer in their trials with the help of a wise-cracking host named Roxy.Įach spot features a different character job from the game - Black Mage, Dragoon, and Dark Knight - who awkwardly drop in on “real world” subscription scenarios that suddenly feel less exciting when you can tap into your inner slayer to fight bad guys and vanquish enemies. Information regarding Final Fantasy XIV Patch 6.1 will appear through a Letter from the Producer Live on March 4, 2022.Creative production company We Are Royale (WAR) produced a trio of cheeky spots promoting an expanded free trial of FINAL FANTASY XIV Online, the iconic multiplayer online role-playing game by SQUARE ENIX, which boasts more than 20 million registered players. The Final Fantasy XIV free trial will return on February 22, 2022. However, Square Enix has not announced any plans to add further expansions beyond Heavensward into the free trial.įinal Fantasy XIV is available for PlayStation 4, PlayStation 5, and PC. Players can also make an Au Ra character through the free trial. With the addition, players could pick from the Dark Knight, Machinist and Astrologian Job Classes upon reaching the Heavensward area. Additionally, the inclusion of the Heavensward expansion into the free trial opened up several Job Classes to players. ![]() This included the addition of the Heavensward expansion, and for players to reach level 60. In July 2020, FFXIV Producer Naoki Yoshida revealed changes to the original free trial. This was due to congestion issues following the release of the Endwalker expansion. Registration for the free trial was temporarily suspended in December 2021. The trial grants users access to A Realm Reborn and the Heavensward expansion up to level 60. Users will be able to register starting February 22, 2022, according to the official Final Fantasy XIV Twitter account. Square Enix will allow users to once again register for the Final Fantasy XIV free trial very soon.
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